Top 108 SEO Interview Questions and Answers in 2025 (With PDF)

This is your complete guide to landing your dream job in the field of search engine optimization. Because, here, you will find the most asked and top SEO interview questions for freshers and experienced professionals both, along with the anwers.

Each day, thousands of fresh websites go live. This ramps up competition — to stand a chance, you need to draw the right traffic by nailing your search engine optimization (SEO). It’s no surprise then that folks with serious SEO skills are seriously in demand. If you’re thinking about switching career paths or getting into SEO professionally, there’s something you’ll need: be able to ace an SEO interview. That’s where we come in. We’ve put together lists of common SEO interview questions (plus our suggested answers) specifically for people at different stages in their SEO careers. Think entry-level jobs; SEO exec roles; SEO analyst positions; senior SEO exec jobs; and SEO manager posts. Companies looking for SEO experts highlight these sorts of profiles on job sites such as LinkedIn all the time. In India especially, but also around the globe, there’s A LOT of scope in this field — which might well be why you’re interested. Before we get to those essential Q&As though, let us walk you through exactly what SEO is and does (especially in 2024).

Introduction to Search Engine Optimization (SEO)

When you type something into Google and press ‘search’, have you ever wondered why the top results come back first? (Or how annoying it must be for everyone else who has a webpage about ‘greatest movie ever made’ apart from the makers of Sharknado?) If so, you’ve pondered the wonders of SEO! Put simply: if you’ve got a website, you want people to visit it (ideally the right people). SEO is a way of helping that happen — attracting. visitors via search engines like Bing, Baidu.com and DuckDuckGo.com as well as Google. There are lots of elements to good SEO practitioning. Is it something you think could be for you? Reading the following will certainly help if so — and might well make sure your next job interview ends with a handshake .

What is the Job of SEO?

The primary work of an SEO professional is to understand the latest ranking factors, create strategies accordingly, apply relevant techniques, and work with content and web development teams to optimize the website.

Here, the motive is to improve the experience for the user while optimizing things for the search engines. Eventually, every strategy is focused on driving more traffic to the website and increasing the ranking for the relevant terms searched by the users on Google.

Things to Know While Preparing for SEO Job Interview

Whether you are a fresher or an experienced professional, you must know certain things before applying for the job and going for an interview.

Here is a quick list for your reference:

Well-organized and minimalist resume
Mention SEO results and success stories (for experienced)
Include SEO course or training in the resume along with institute name (if you have done it)
Keep multiple hard copies of the resume handy
Prepare for the actual interview with a mock interview
Keep course certifications, internship certificates, and experience letters handy
Go for the interview in a formal attire

Learn Basics of SEO Before Interview (For Freshers)

Many candidates think that they don’t need to have detailed knowledge of the field if they are freshers. But this is not true. Especially when you are applying for a job at a good organization, the basic interview questions for SEO freshers are asked. You must be able to answer those questions.

If you don’t learn the basics, it is a big mistake. You should go for an offline or online SEO course or internship so that landing a good job becomes easier.

Below is a quick list of SEO fundamentals you must know:

What is SEO, and how does it work?
Why is SEO important?
What are the main types of SEO?
How to do Keyword research?
What is the difference between on-page and off-page SEO?
What are some common SEO tools?

Here is a quick list for your reference:

Well-organized and minimalist resume
Mention SEO results and success stories (for experienced)
Include SEO course or training in the resume along with institute name (if you have done it)
Keep multiple hard copies of the resume handy
Prepare for the actual interview with a mock interview
Keep course certifications, internship certificates, and experience letters handy
Go for the interview in a formal attire

Basic SEO Interview Questions For Freshers (2024)

Now that you know what you should do while applying for a job in search engine optimization, let’s go through the most asked SEO interview questions and answers for freshers.

1. What is SEO in digital marketing?

SEO stands for Search Engine Optimization. It is a process or technique in digital marketing that involves optimizing a website for search engines like Google, Bing, Baidu, Duck Duck Go, etc.

It helps businesses and individuals to target relevant audiences on search engines. Since almost everyone today has access to the internet, the majority of them search their queries on Google and other search platforms.

By appearing for those search queries, websites have the opportunity to drive traffic to the website and make customers. To be able to appear for those search queries, called keywords, we need to do SEO.

2. What is the importance of SEO?

SEO plays a vital role in increasing the visibility of a website and business on search engines. It eventually helps in growing website traffic, attracting potential customers, selling products and services online, and growing the business.

Let’s understand the importance or role of SEO in digital marketing in a bit more detail:

a) Build trust and credibility

With SEO, businesses or individuals can show their websites to an unlimited number of users. As visibility improves, it helps in building trust and authority.

For instance, if you search for terms related to digital marketing or SEO, you will find websites like neilpatel.com, backlinko.com, hubspot.com, searchenginejournal.com, etc., among the top results on the search results page.

Since these sites repeatedly appear to users, it improves their branding and authority.

b) Reach a broad audience

There is no better organic way to reach millions of users than search engine optimization. By covering relevant content in a niche, a website can target a large base of audience. One can master the art of creating targeted content with a reliable online content writing course.

c) Improving user experience

While almost every business today has a website, not all are optimized for search engines. When a website opts for strategic SEO, it means the user experience will be improved.

As the majority of SEO ranking factors are focused on enhancing the UX, such as website security, loading speed, quality content, etc., the users of a business will have a highly satisfactory experience. Hence, while preparing for SEO interview questions for freshers, you must know about user experience and why it matters so much.

d) Lead generation and conversion

To grow the business, generating more leads and sales is crucial. Since SEO helps in attracting the right audience to the website, businesses have more opportunities to convert them into customers. Best SEO courses in India and globally showcase how well you can utilize search engine optimization to generate quality leads.

e) Helps businesses quantify the output

SEO is measurable or quantifiable. Using tools like Google Analytics, you can track the number of people visiting the website, time spent by users on a particular web page, conversion rate on product pages, and much more.

f) Long-term results

While businesses can generate leads and sales with PPC advertising and other forms of digital marketing, but SEO is a sustainable technique.

3. What is Google Autocomplete?

When we search for anything on the Google Search bar, it shows us some suggestions automatically. The role of this feature is to help users complete the searches more conveniently and faster.

Since the autocomplete feature reflects suggestions on the basis of what is being searched on Google, it is of great use in SEO. We can understand what people are searching for related to our topic, product, service, or business.

4. What is a domain name?

A domain name is simply the primary name with which a website or blog runs. For example, the domain name of the website where you are reading the SEO interview questions right now is ewsmindcrft.com.

The domain name of Microsoft is microsoft.com. The domain names are unique, like usernames, and can’t be registered if anyone else has taken them.

5. What is the difference between a domain name and a domain name extension?

The domain name is the full name of a website like

ewsmindcrft.com,
yourstory.com,
bigrock.in,
upsc.gov.in, etc.

On the other hand, the extension of a domain name is the suffix. For example, the domain name extension, also called TLD (top-level domain), of ewsmindcrft.com is .com. The same for bigrock.in is .in.

There are several types of domain name extensions available:

.com
.in
.net
.org
.edu
.co
.shop
.online
.wiki
.cab
.academy
.me
.app

Here is a comprehensive list of all the domain name extensions available for registration.

6. What are keywords in SEO?

Keywords are actually the most common search queries of users related to a specific product, service, information, etc.

For example, if I am writing an article on the topic “Top 10 Laptops Under INR 50,000”, then I first need to find what people are searching for on Google related to this topic.

For the given topic, the keywords can be:

“best laptops under 50k”,
“laptops under 50000 in India”,
“best laptops below 50000”, etc.

These keywords are then used within the primary content on the web page or article so that we can match the content with the queries of users.

This is one of the most critical concepts in this field, which you must know in detail because such SEO interview questions for freshers are very frequently asked.

7. What is keyword density in SEO?

The meaning of keyword density is how many times a keyword is used within the content in an article or web page compared to the total number of words in that article or page.

It is presented in the percentage. For example, if I use a keyword 5 times within the content of 500 words, the keyword density will be 1%.

8. Does keyword density matter?

Yes. It matters in SEO. It is because if we use several keywords numerous times in our content, it can sometimes lead to keyword stuffing.

Keyword stuffing is bad for search engine optimization. Hence, it would be great to take care of the right keyword density.

9. What is keyword stuffing in SEO?

According to Google, keyword stuffing is the process of using too many keywords on a web page for the sake of appearing in the top results for all those keywords.

What it means is that the keywords are used without any content flow or context. It became a regular practice by many SEO professionals a few years ago, but Google now focuses on the context of the content and keywords used.

Now, keyword stuffing is a black hat SEO technique and works as a negative SEO ranking factor. To avoid this, the keywords must be used within the content in a natural flow. No keyword should look as if it is forced.

10. Can you share an example of keyword stuffing?

Here is a keyword-stuffing example (also featured by Google):

“We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at custom.cigar.humidors@example.com.”

The underlined parts of the content are keywords. All these keywords have been used repeatedly within a single paragraph just to optimize this content for multiple keywords. This is called keyword stuffing in SEO.

11. What is keyword difficulty in SEO?

The meaning of keyword difficulty is how difficult it is for a piece of content to rank for that keyword on Google’s first page.

If a keyword has low difficulty, it would need lesser effort to rank as compared to a keyword with high difficulty.

12. What are the different types of keywords in SEO?

We can categorize the types of keywords in SEO on the basis of length and intent.

Types of SEO Keywords Based on Intent:

Informational keywords
Navigational keywords
Commercial keywords
Transactional keywords

SEO Keyword Types on the Basis of Length:

Short-tail keywords
Mid-tail keywords
Long-tail keywords

Other Types of Keywords:

Geo-targeted keywords
LSI keywords
Long-term evergreen keywords
Short-term fresh keywords

13. Why is keyword research important in SEO?

The importance of keyword research in SEO is that it helps in finding what people are actually searching for on Google and other search engines.

For any website, its products, services, or content to rank on search engines, the first step is finding the targeted keywords.

If we use the right keywords, only then can we optimize our pages for higher rankings and more traffic. Else, the content won’t rank even if it is written with quality in mind, and the overall website structure is fine.

14. Where do we use keywords?

It is one of the top SEO interview questions in 2024, as you must know how to use the right keywords at the right places.

The keywords are used in a number of different places on a page. For on-page SEO optimization, we should use keyword(s) in:

Meta title
Meta description
URL
Page content
Image alt tag
Subheadings
Anchor Text

15. What are seed keywords in SEO?

Seed keywords are those that have one to two words. These are short-tail keywords, typically with high monthly search volume and high SEO difficulty.

These keywords help in finding ideas about other relevant keywords, like mid-tail and long-tail keywords.

For example, ‘digital marketing’ is a seed keyword. It helps in finding other relevant keywords like ‘digital marketing course’ or ‘digital marketing services’.

16. What are long-tail keywords?

As the name suggests, long-tail keywords are those that are longer or have more words. These are usually more targeted, specific, and meet the user’s query. Such keywords are also great for voice SEO.

Let’s understand the meaning of long-tail keywords with example. ‘online seo course in india with certificate’ is a long-tail keyword as it has more than six words.

In general, keywords with more than three words are considered long tails. Another important characteristic of these keywords is that they have lower search volume but also low competition. It means that long-tail keywords are easier to rank for.

17. What is the difference between long-tail vs short-tail keywords?

Both long-tail keywords and short-tail keywords play a major role in search engine optimization.

The difference between the two is that short-tail keywords are short (1-2 words), whereas long-tail keywords are longer (3+ words).

In terms of search volume and competition, the short-tail keywords have higher volume and high competition. Whereas, long-tail keywords generally have low volume and low competition.

The long-tail keywords are slightly more targeted and easier to rank for compared to short-tails. For a new or low-authority website that is trying to build some traffic, it would be better to go with long tails.

18. Can you give me some examples of long-tail keywords?

Here are some good long-tail keyword examples:

Best digital marketing course in India
Learn content writing from scratch
Make pizza at home without oven
Best laptops in India under 70000
What is local seo and how does it work

19. What is the bounce rate in SEO?

The bounce rate of a website means the rate of visitors who come to a page on the website leaving without taking any further action.

For example, a blog post on your website is driving good traffic, but the majority of users leave the page without clicking on any other links on the page. Then the bounce rate will be high.

For product and service pages, it can mean that users are leaving without buying anything or filling out the forms.

The bounce rate in Google Analytics is calculated on the basis of the number of users coming to a web page and the number of users leaving without taking any action.

A user is considered bounced when he:

Closes the tab or window
Clicks the back button on the browser
Pastes a new URL in the URL bar or searches for something else
Stays inactive for a long time and the browser session times out.

20. What is a sitemap in SEO?

A sitemap is a file that tells Google’s crawlers about the URLs of your website that you want them to crawl. It is like a link map of the site.

Google and other search engines read this file, and it becomes efficient for them to understand the structure of your site. In the sitemap file, the website owners or SEOs include all the URLs of web pages, articles, and more that are meant to drive traffic.

Here is an example of what sitemap looks like:

21. Why sitemap is important for SEO?

Sitemaps help search engines to easily navigate to the site and discover all the intended URLs for crawling and indexing. So, it improves the crawling of the site, which is good for search engine optimization.

Usually, if there is a small website where all the links are available in the menu or footer, then Google can crawl these links easily. However, if you have a large website with hundreds of pages, then a sitemap becomes crucial. Else, Google might now crawl some of the pages.

You need to have a good idea about using sitemaps because such SEO interview questions for freshers are often asked.

22. How to find sitemap of any website?

The easiest way to find the website sitemap is by entering the URL of that website and adding sitemap.xml behind it.

For example, if I want to check the sitemap of ewsmindcrft.com site, I’ll enter its URL (https://www.ewsmindcrft.com/) and then add sitemap.xml behind it (https://www.ewsmindcrft.com/sitemap.xml).

If this doesn’t work for a website, you should try the other variations of the sitemap file name (followed by site URL), which are:

/sitemap_index.xml
/sitemap-index.xml
/sitemap.txt
/sitemap/sitemap.xml
/sitemapindex.xml
/sitemap/index.xml
/sitemap1.xml

Lastly, there is one tricky way to find sitemap, which is by first locating the robots.txt file of the website. In the robots.txt, you can find the sitemap link.

23. What is a robots.txt file?

Robots.txt is a file that is used for providing instructions to search engine bots about how to crawl and index the website & its pages.

This file is in .txt format, which means it includes only text, no HTML code. Its role is to avoid unnecessary visits by search engine bots on the site. Generally, this is the first file on the site visited by the crawlers.

24. What is anchor text in SEO?

The anchor text is the clickable text on a page. In other words, if I have written a paragraph and hyperlinked one or more consecutive words, then the hyperlinked text here is the anchor text.

Usually, the anchor text is visible on the website in a different color than the normal content. For example, in the screenshot below, the text ‘content writing’ is linked to a relevant page. This is an anchor text here.

The role of using anchor text is to tell users the intent of the link. Here, if I have linked ‘Content writing’, it means users will land on a page related to content writing. It is also good for SEO as search engines get the context.

25. What are meta tags in SEO? What are different types of meta tags?

Meta tags are snippets of HTML code, and these are used for structuring the content on a page, and telling Google and other search engines about the content. For example, we can use a meta title to tell search engines what page title to show to the users on SERP.

Every page on a website has meta tags. These tags are part of the code and are not visible to the end users.

26. Do meta tags help in SEO?

Yes. Meta tags are good for search engine optimization. It is because these tags help in telling Google what title and description to show on Google, how the content is structured, etc.

However, you should understand that not all meta tags are going to help in SEO all the time.

27. What are meta keywords?

Meta keywords are a type of meta tag, but nowadays, these are not used. In old-age SEO, the meta keywords were used to tell search engines about the intent of the page.

However, it was being abused to manipulate rankings. Hence, Google and most of the other search engines no longer consider this meta tag.

28. What is meta title in SEO?

The meta title is the title of a page that is shown to users when that page appears in SERP. Also called the title tag, it is also shown to users on the browser tab. For example, the meta title of our web page about online digital marketing course shows something like this in SERP:

29. What should be the meta title length? Is there any character limit?

The length of the meta title should be between 50 to 60 characters so that it is properly visible to the users on SERP. If the meta title is longer, Google will cut it off after the defined length.

One important thing to note is that Google is now considering the meta title length in terms of pixels instead of characters. The meta title should be within 580 px.

30. How to check the meta title length? Are there any tools?

Yes. There are several tools to check the meta title length. I usually prefer these two tools:

31. What is meta description in SEO? Why is it used?

The meta description is the short summary of the intent of the page. It is shown in SERP below the meta title and helps in telling users what to expect on the page and convincing them to click.

32. What is the alt tag in SEO?

The alt tag is an HTML tag used to define the intent or purpose of the image on a page to users and search engines. It is called alt text or alternative text.

33. Why to use alt tag for images?

There are a number of crucial benefits of using image alt tags:

To tell search engines what the image is about. It is great for SEO.
In case the image fails to load, the alt text will appear to users.
If visually impaired people are browsing a page, the screen reader will speak the alt text. It helps them to better understand that there is an image and what it is about.

Interview Questions for SEO Executive (1-2 Years Exp.)

If you have been in the field of SEO for a year or two now, then the following SEO executive interview questions and answers will be highly relevant for you. By preparing for these (along with the questions mentioned above), you can easily crack the interview round.

1. What are the top ranking factors in SEO in 2024?

This is among the frequently asked SEO interview questions whether you are a fresher or an experienced executive.

There are numerous SEO ranking factors that are important to optimize the positioning of a website on Google.

Below are some of the major ranking factors for SEO in 2024:

Use of targeted and relevant keywords
High-quality content
Website loading speed
Website security
SSL Certificate
Mobile-friendly
Backlinks from niche-specific authority sites
Optimized meta title and description
Image optimization
Proper use of heading tags
Internal and external linking
Fixing broken links
SEO-friendly URLs
Server location
Website uptime
Website usability
Schema and structured data
Low bounce rate
Domain authority
Sitemap
Canonical tags
Core web vitals

2. How does Google Autocomplete work?

When people search their queries on the Google search engine, the platform understands the language, location, and interest of that query. On the basis of these factors, Google shows the suggestions to other users accordingly

3. How to use Google Autocomplete for SEO?

Google Search autocomplete suggestions offer a valuable glimpse into today’s search trends. They can help you with keyword research, such as finding long-tail keyword ideas. If you look at country-code top-level domains (ccTLDs), you can also get an idea of where visitors to a website are located

4. What is ccTLD?

A country code top-level domain (ccTLD) is a specific kind of website extension that shows which country or region the site is from. Each ccTLD has its own two-letter code – for example, .jp for Japan or .de for Germany – which is used to give sites an identity on the internet. These extensions are often employed by local organizations, businesses and individuals keen to make it clear they operate in one area specifically: using one can help with search engine optimization if you want people. within your location to find you online as it identifies closely with them when they do; plus provides an easy way for users to understand content relevance at a glance. So why not pick up some tips about how things work better overall? Every nation has its own two-letter code. Businesses, individuals and groups who want to appeal mainly to people in one area often use these domain extensions. If you have a ccTLD, it suggests your content is meant for that population–which can make users trust you more.[code], The targeting also helps with local search engine optimization (SEO); plus when [code] users realize this (because they understand what these codes mean), they typically feel like its their sort of site–and therefore worth looking at!

Some examples of ccTLD are as follows:

.in (India)
.ae (United Arab Emirates)
.au (Australia)
.ca (Canada)
.cn (China)
.eu (European Union)
.fr (France)
.gr (Greece)
.jp (Japan)
.lk (Sri Lanka)
.ru (Russia)

You can find the list of all ccTLDs here.

5. Does a ccTLD help in SEO?

Yes, it can help in international SEO if used the right way. A ccTLD tells Google and other search engines that the website is specially meant for a particular country or geographical region.

So, if I have a business in India and my targeted customers are in the US, then I can go with the .us ccTLD to do the international SEO. With this, I’ll be able to convey to Google that my audience belongs to the US country.

6. What is International SEO?

International Search Engine Optimization, as the name suggests, is used when a business/individual wants to optimize its website or blog for a specific country or region.

For instance, if the majority of the users on my website come from India, then I can further optimize it to provide a better user experience.

On this front, I can use the Hindi language on the site, go for a .in TLD, specify language tags, have a country-specific subdomain or subdirectory, etc.

mydomain.in
in.mydomain.com
mydomain.com/in
mydomain.com/?lang=en-in

If you have been in this field for some time now, then these types of SEO interview questions for 1-year experience are so common.

7. What is a good keyword density percentage?

Google does not have set rules for keyword density percentage; it doesn’t specify how often a keyword should be used. Nonetheless many SEO Experts say keep keyword density between 1% and 2%. This means that in 100 words of text, you can use each keyword once or twice – an approach that helps avoid keyword stuffing – so aim for around 2%.

8. How to check keyword density?

A formula for calculating what proportion of content consists of keywords is the keyword density checker

Keyword Density Formula

Keyword Density = (No. of times a keyword is used / total word count) * 100

Keyword Density Example

For instance if I write an article with 15 instances of key phrase within 1,000 words then the calculation would look like this: (15/1000)*100 = 1. 5%

9. Which is the best keyword density checker or calculator?

While there are several online keyword density checker tools available, there are a few on which we can rely on:

10. What does the keyword difficulty score tell you?

The keyword difficulty score indicates how challenging it would be to rank for a particular word or phrase on Google relative to other terms. This figure considers both the number of sites competing for these keywords and their authority along with the quality of content already appearing in top positions on Google’s search engine results pages (SERP).

11. What is a good keyword difficulty score?

What makes sense in terms of what constitutes an appropriate level of difficulty will vary depending upon who specifically is carrying out research into potential keywords: if they happen have lots of traffic as well high-quality existing material plus backlinks (aka ‘a powerful site’), then by all means go after those tough keywords. But new sites or ones with little SEO done previously? Aim lower — maybe even finding things deemed to have just medium or low difficulty scores overall during analysis because another good idea might also always tryi picking your battles wisely i.e., opting not always to go straight for the hardest Possible options available. Instead, start off with some easy wins, build up your traffic over time, which should hopefully then allow you to eventually target much harder phrases than before.

12. Can you categorize keyword difficulty scores into low, medium, and high?

Certainly. The Keyword Difficulty Score falls between 1 and 100, with lower scores indicating less difficulty.

Low: 1-29
Medium: 30-70
High: 70-100

13. What is keyword frequency in SEO?

Frequency refers to how often keywords appear in content –– so if they show up many times, their rates will be higher than those for words used less frequently overall (or per article). SEOs also talk about “frequency” in relation to individual terms, just like some types of writers do when discussing things like keyword density (there’s another term!)

14. How many keywords can you use in an article?

The number of keywords needed is based on an article’s total word count because correct keyword density must be maintained.

This falls between 1% and 2%. Hence, for a 1000 word article, 7-8 keywords would be appropriate – ensuring of course that they still read naturally within your text.

15. How to find long-tail keywords? Please share some tips and tools.

Looking at things more broadly: there are lots of methods you might want to employ if trying to come up with long-tail key phrases for SEO purposes. Here we present just some tools/tips which could help move beyond short-tail terms alone.

a) Make the most out of Google Autocomplete

One top tip? Simply type the short-tail term into the Google search bar and see what other suggestions pop up automatically.

b) Check the ‘Related Searches’ section

Just like the Related Searches function in Google Autocomplete, the SERP also has a section with suggestions for searches connected to your topic – all you have to do is look up your keyword on Google and scroll down. It might not all be relevant, but it’s a good source of ideas for long-tail keywords.

c) Use keyword research tools

There are other ways to find long-tail keywords and questions too: sites like SEMrush, Ahrefs and Ubersuggest can help here.

d) Use Answer The Public

Answer The Public is a great tool to find questions and long keywords related to your phrase. No other tools show more long tails than this tool.

e) Analyze and use Quora questions

Questions asked by real people can be found at Quora, which reveal how they search for things; again it’s free, so worth trying out if content ideas are running dry or just want insights into any possible user intent behind those queries from GSC reports perhaps?

f) Use Keyword Tool Dominator

It is a free tool that helps you research long-tail keywords with low competition. Keyword Tool Dominator shows the search queries of users based on Google’s autocomplete feature. To be precise, it is your advanced Google Suggest tool.

16. What are geo-targeted keywords in SEO? Explain with an example.

When a person uses keywords indicating location to look up businesses nearby, these words signal geo-targeting intent.

For instance, if someone types “Nashik Digital Marketing Course,” they probably want courses in that Indian city.

Similarly, a search for “Samsung store Nashik” likely means the user seeks a nearby location—not just any retailer that sells this electronics brand In other words: terms with places built in are geo-targeted keywords.

17. What are navigational keywords in SEO? Explain with an example.

Navigational keywords suggest a searcher wants to go directly to a particular site’s webpage from Google results. The user may already know a lot (or even everything) about products/services/information on that page—making their goal finding it as quickly and easily as possible.

Navigational Keyword Examples

EWS Mindcrft SEO course
Boat Airdopes 141 Amazon
GoDaddy VPS Windows Server
BYJU’s Nashik office

Generally, the navigational keywords have the name of the product, brand, service, location, etc.

18. Does bounce rate affect the SEO of a website?

Certainly! The bounce rate has the ability to affect how well your website ranks in search engine results pages (SERPs). This is because if lots of people are clicking away from your site after just a few seconds – without doing anything on there – it could signal to Google that they’re not finding what they want. It may also indicate problems such as slow loading times or issues with mobile responsiveness. SEO is essentially an exercise in making things better for your human readers, so bounce rates suggest their needs aren’t being met. One consequence could be lower rankings across-the-board or for specific types of content; particularly if comparable sites have lower rates on similar pages

19. What is the bounce rate formula? How to calculate the bounce rate for a website?

Divide the number of non-interaction exits from that single page alone by overall entrances (also known as visits) and multiply this figure by 100%

Bounce Rate Formula in Google Analytics

Bounce Rate = (No. of visitors leaving without action / total page visits) * 100

Example:

say you get a thousand entrances to a blog post but six hundred people navigate away within moments – & don’t social-share/comment etc. That’s 60%.

(600÷1000)×100 = 60%

20. What can be the reasons behind the high bounce rate of a website?

It is one of the top SEO interview questions for experienced professionals. You need to know about concepts of bounce rate, its role, why it matters, and how you can reduce it.

There can be several reasons behind the increased bounce rate of a page. Some of the primary factors are listed below:

The speed of the page or website is slow
Lack of strategic internal linking on the page
Misleading meta title tag
Use of clickbait techniques
Users landing on a blank page
It is a landing page
Low-quality content
Poor UI/UX

21. What is a session in Google Analytics?

A session in Google Analytics (GA) represents the time span in the course of which a visitor actively engages with a web site, website, or cell app.

If a user exits the site but returns inside half-hour, their activity is counted as a part of the equal consultation.

Additionally, if a user remains inactive on the web site for half-hour, a new consultation will start as soon as that time frame is exceeded.

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22. What is the average session duration in Google Analytics?

The common length for a session in Google Analytics is 2 to 3 minutes.

It is calculated on the premise of the whole consultation period (time spent) by using all customers divided by means of the whole number of periods.

Average Session Duration Formula:

(Total Session Durations by means of All Users / Total Number of Sessions)

Example:

Let’s understand this with an instance. If the time period spent by means of all the customers is 800 seconds and the wide variety of overall periods is 20, then the average consultation period might be:

(800/20) = 40 seconds

23. What is dwell time in SEO?

The which means of reside time is when a consumer clicks on a end result from the SERP, visits the page, and springs back to the SERP. The time frame spent on that page among visiting the web page from SERP and coming returned to SERP is known as the stay time.

It takes place so frequently while users browse the page to find out whether or not it fulfils the cause. The consumer can move again after eating the content material or return to SERP instantly (in case the page fails to satisfy the expectancy of the user).

24. Does dwell time affect SEO? Is it a ranking factor?

Google has neither said that dwell time is a rating component, nor has denied it.

However, there were sure clues that show that Google considers it even as ranking a internet site. For example, the RankBrain algorithm by way of Google mentions that the search engine assessments the time length spent by way of a person on a web page.

25. How to create a sitemap for a website?

There are each manual and automatic approaches to create a website sitemap. For small web sites with a low range of pages, it may be created manually the use of Notepad.

However, the best way to do this is by using an online tool like XML-sitemaps.com or my sitemap generator.

For WordPress websites, SEO plugins like Yoast SEO generate sitemaps automatically.

26. Which SEO metrics are the most important to measure?

The most important metrics to measure in SEO are:

Ranking of primary keywords
Total website traffic on a monthly basis
Click-through Rate (CTR)
Bounce Rate
Conversion Rate

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SEO Interview Questions for Experienced (2-5 Years Senior Executive)

If you have got been within the discipline of search engine optimization for more than years now, then switching to a new activity can prove to be very fruitful. If you have got been within the discipline of search engine optimization for more than years now, then switching to a new activity can prove to be very fruitful. You can get higher applications and profession increase

While going for the job, you must prepare for these top SEO interview questions and answers for experienced professionals. Whether you have 2 years experience, 3 years experience, or even 5 years of experience, these questions will do the work for you.

Also, ensure to go along with the above questions as nicely.

1. What does the term Sandbox mean in SEO?

Google Sandbox is like a clear out that doesn’t permit newly-constructed websites to rank on the top effects of SERP. Although Google has by no means confirmed something such, but experienced SEO specialists have found it on numerous occasions.

Even once they labored on all the search engine optimization elements the right way, their websites didn’t get hold of pinnacle rankings for some months.

2. What is Google Suggest?

Google Suggest is another name for the autocomplete suggestions provided by the search engine giant. As discussed above, it improves the user experience for people searching for their queries on Google.

From the SEO point of view, it is a great option to look out for long-tail keywords and understand the search intent of users.

3. What is keyword proximity in SEO?

The which means of keyword proximity is how distant or near phrases/terms are from every other in a piece of content material. If those phrases are towards every other, then the proximity could be better. Similarly, if the ones words are some distance from each other, the proximity might be decrease.

Here is an instance of keyword proximity in search engine marketing:

EWS Mindcrft’s Digital Marketing Course is awesome. I love the institute.

It’s wonderful to do Digital Marketing Course. I love EWS Mindcrft institute.

If a person searches for ‘EWS Mindcrft digital marketing route’ on Google, the possibilities of acting in the first end result are better compared to the second.

It is because the words EWS Mindcrft and digital advertising course are closer to each other in the first sentence. In the second sentence, there’s a distance of phrases between EWS Mindcrft and Digital Marketing Course.

So, the key-word proximity is better in the first sentence.

4. What is keyword prominence in SEO?

Keyword prominence is the process of using the primary keyword of the content within the preliminary a part of it.

For example, I am writing an article on the topic “Top SEO Interview Questions for Freshers and Experienced”. Here, for instance, my number one keyword is ‘search engine optimization interview questions’. Then I ought to try to use this keyword within the first 100 phrases.

It will provide prominence to the number one key-word and tell the engines like google that my content material is related to this topic. Eventually, keyword prominence helps in seo.

5. Why should we use long-tail keywords for SEO?

The primary reason to use long-tail keywords in SEO is that it allows you to optimize the content material for specific and centered seek queries. The primary reason to use long-tail keywords in SEO is that it allows you to optimize the content material for specific and centered seek queries.

Moreover, the competition on those keywords is typically decrease as compared to seed key phrases or mid-tail keywords. It method your possibilities of ranking for those queries may be higher.

6. What are transactional keywords in SEO? Explain with an example.

The keywords that show the reason of the consumer or searcher to buy something or take some crucial movement are known as transactional keywords. The keywords that show the reason of the consumer or searcher to buy something or take some crucial movement are known as transactional keywords.

What it approach is that there are better chances of the consumer buying some thing. So, if that consumer lands on our internet site, the chance of his conversion is greater. Hence, it is endorsed to use transactional key phrases on product/carrier pages, in addition to in ad campaigns.

Transactional keywords examples:

Such keywords usually include terms like buy, deal, cheap, discount, where to buy, etc.

Where can I buy iPhone for cheap
Buy shoes for men
Web hosting deals
Earphones sale

7. What is the difference between bounce rate vs exit rate?

The next idea on our listing of search engine optimization interview questions and solutions is about go out fee vs leap fee.

Bounce price and exit rate in search engine marketing are not the equal, even though there are a few misconceptions round it.

The soar rate is calculated on the premise of the variety of users touring a page against the range of customers leaving without movement.

On the other hand, the exit charge in SEO is calculated when a user comes to Page A, then goes to Page B, and so forth, after which leaves it. The go out rate can be counted on the web page where the user left the internet site.

The soar price is calculated handiest if the session starts on a page and ends there. Whereas, the go out rate is calculated whilst the person navigates to different pages from one web page after which leaves the website from a sure web page.

Let’s understand the difference between exit rate and bounce rate in SEO with an example:

Session A: Page 1 > Page 2 > Page 3 > Exit
Session B: Page 2 > Page 3 > Exit
Session C: Page 1 > Page 3 > Page 2 > Exit

Here, 2 users are leaving the site from Page 3, while one is leaving from Page 2.

So, the exit rate for Page 1 will be 0% since the users didn’t leave from here. Second, the exit rate on Page 2 will be 33% as one user left the website out of three sessions.

Third, the exit rate on Page 3 will be 66% as two users left the site from here out of three sessions.

In this example, none of the users left the site from a single page. So the bounce rate on all three pages will be 0%. It is because bounce rate is calculated only if a user comes to a specific page and leaves without navigating further.

8. What bounce rate is good in SEO?

A good bounce rate varies on the niche of the website and the type of page. On average, the bounce rate should be between 40% to 50%.

Here is a quick overview of the good bounce rate in SEO on the basis of niches and types of sites:

eCommerce sites: 20% to 45%
Content-based sites and blogs: 35% to 60%
Landing pages: 60% to 90%
Web portals, news sites, event sites, and dictionaries: 65% to 90%
B2B sites: 25% to 55%

In general, you can categorize the bounce rate as follows:

Poor: 70% or more
Average: 55% to 70%
Good: 41% to 70%

Excellent: 25% to 40%

9. What steps can we take to reduce the bounce rate?

Here are some crucial tips to decrease the bounce rate of a website:

Ensure that your meta title matches the content
Improve content readability
Enhance website UI
Avoid too many ads
Add images and media on the page
Work on improving website speed
Use internal linking in a strategic way
Make sure there are no technical glitches

10. What is the difference between dwell time and bounce rate?

There is a moderate difference between soar charge vs dwell time.

In stay time, the customers come to a page from SERP and then go back to the SERP.

Whereas, the traffic who jump can come from SERP, social media, direct links, or everywhere else. Moreover, even supposing they arrive from the hunt outcomes web page, it is not guaranteed that they again to that SERP.

Bounce price is considered even though the customers close the tab, kind in a brand new URL, or went to another internet site.

11. Other than XML, which sitemap formats does Google support?

Here is the list of sitemap formats supported by Google:

XML
RSS
mRSS
Atom 1.0
Txt

12. What is the maximum number of links a sitemap can have?

A sitemap can have a maximum of 50,000 links. Google will not crawl more than it.

If there are more than 50,000 URLs on a website, then multiple sitemaps will need to be created.

13. What is the maximum file size a sitemap can have?

The maximum file size of a sitemap can be 50 MB. For sitemaps that exceed 50 MB, the best practice is to reduce their size and divide them into multiple files.

14. Can you share some anchor text best practices?

Here are some of the tips for optimizing an anchor text for SEO:

a) Keep it precise

There is no defined word restrict for the anchor text, but you need to attempt to preserve it specific. You can consider the consumer intent and determine what anchor text will force extra clicks.

b) It should be relevant to the linked page

The anchor text must reflect the topic or intent of the page link where users will land.

c) Don’t Overoptimize

An anchor text should not be over-optimized. It means don’t use the same keyword as anchor text for internal links and backlinks. It looks suspicious to Google, especially after the Penguin algorithm update.

d) Don’t use generic words

Many people put the link on common words like ‘click here’ and ‘read more’. This is not a good practice for anchor text optimization.

15. What should be the meta description length? Is there any character limit?

The meta description character limit is a hundred and fifty five to 160. However, nowadays, Google is counting meta descriptions on the idea of pixels rather than characters.

So, the meta description period ought to be beneath 990px.

These are some brand new trends that you need to recognise as you may be requested approximately those among search engine optimization interview questions.

16. What is SEO canonicalization?

Canonicalization in search engine optimization is used for warding off reproduction URLs and content material issues. This is done using canonical tags, which tell Google about the web page URL which you need to be listed.

Sometimes, a page may have multiple URL variations and parameters. Google might not recognize which URL to index. To keep away from this, canonicalization is used.

17. What is the difference between the alt tag, title, and caption of an image?

Following are the differences between image title vs alt tag vs caption:

a) Image alt tag

Its role is to tell Google and search engines about the intent of the image used. The alt tag is also helpful for visually impaired people as it speaks the alt tag of the image.

b) Image title

It is the name of the image. Google also checks for the image title to better understand the purpose of the image. Moreover, whenever users hover over the image on a page, the title becomes visible.

c) Image caption

If you want to show some text under the image on a blog post or page, the caption is used. For instance, you can use it to show the ‘image source’, etc.

18. What is a redirect meta tag?

The redirect meta tag in SEO is used for robotically redirecting visitors from one web page to any other. This is typically used when a web page is temporarily or permanently moved, deleted, or the page URL is changed

For example, if I am deciding to change my domain name and move the website to a new domain name, then the redirection tag can be used. All the users coming to the previous domain will be redirected to the new one.

19. Why is an SSL Certificate a ranking factor?

The role of an SSL certificate is to steady and encrypt the records or facts submitted with the aid of users on a website. This information travels from the browser to the internet site server. If an SSL certificate is not there, this statistics may be compromised or intercepted through hackers.

Since it hampers the consumer experience and results in information leakage for customers, Google considers it a rating factor.

20. What is mobile SEO?

Mobile SEO is the search engine optimization technique to improve the revel in and performance of a internet site for cellular gadgets.

Since Google indexes the cell model of the website, it’s far important now to go for mobile SEO. The purpose at the back of Google considering it’s miles that the majority of internet site traffic nowadays comes from mobile gadgets like smartphones and pills.

21. What is the difference between do-follow and no-follow backlinks?

These are the types of backlinks. If it is a do-follow backlink, the PageRank signals or link juice will be passed to it because Google’s crawlers will follow the link.

Whereas, the link juice will not be passed if it is a Nofollow link.

Technically, all the links are do-follow by default. On the other hand, the no-follow links have the rel=” nofollow” tag. Crawlers decide whether to follow the link or not on the basis of these tags.

22. What is SEM? How is it different from SEO?

The full form of SEO is search engine optimization. On the other hand, SEM stands for search engine marketing.

Let’s understand the difference between SEM and SEO.

SEO is the process of optimizing a website’s ranking and driving traffic from search engines in an organic manner.

Whereas, SEM includes driving traffic from search engines both organically and through paid advertising.

So, for example, I am running Google Search Ads and also optimizing my website’ SEO, then I am doing SEM.

23. What is keyword stemming?

The ability of Google’s algorithm to understand the context of the text on a page and match it with a relevant search query is called keyword stemming in SEO.

For example, if I have used ‘buy web hosting’ on my page, the search engine algorithm understands the different variations of the word ‘buy’. Accordingly, it can show the page to the users even when they search for things like ‘buying web hosting’ or ‘purchase web hosting’.

24. What are link penalties and how to recover from these?

– Meaning of Link penalty

When you build a high number of backlinks to your website that is spammy, from low-quality content, unnatural, repetitive, etc., Google will penalize your site and remove it from indexing. This is called link penalty in SEO.

It is because Google considers unnatural and spammy link building as a violation of its webmaster guidelines.

– Ways to Recover From Link Penalties

If there are backlinks violating the webmaster guidelines, you need to get rid of them in order to recover from link penalties. Here is how you can do it:

a) Create a list of all your website’s backlinks

You can use tools like Ubersuggest or SEMrush to find the backlinks.

b) Find the bad backlinks

Check the links coming from spammy sites, duplicate content, irrelevant niche sites, thin content sites, as well as adult or gambling sites.

c) Remove these links or request removal

If you have created these links from sites where you can log in, remove all these backlinks.

On sites where you can’t remove links on your own, create an email template and send the emails to the website owners. Request them to remove your links.

d) Disavow

Create a disavow report of all the bad links and submit it using webmaster tools.

25. What is a link audit and its importance?

The process of auditing or checking the backlink profile of a website is called link auditing.

A link audit is crucial for SEO to find whether the backlinks are healthy or not. During the audit, we can find if there are bad links that can hamper the SEO. Moreover, a high number of bad links can also cause link penalties. So, conducting a regular link audit is important.

26. What is eCommerce SEO?

The process of optimizing an eCommerce website or online store for search engines is called eCommerce SEO.

eCommerce sites are slightly different from general sites as these have a lot of products, categories, and images. The number of pages can be higher here, and all the product pages need to be optimized to drive traffic.

27. What is redirection and its types?

Redirection is the technique of redirecting users from one page to another automatically. This is used when a page has been moved to a new URL, deleted, or changed.

If the redirection is not done, the users will land on a blank page or 404 page. This is bad for SEO. So, a redirection tag is used.

There are several types of redirections in SEO:

301 Redirection
302 Redirection
303 Redirection
307 Redirection
308 Redirection
Meta refresh redirect

28. What is the difference between 301 and 302 redirection?

301 Redirection: It is used for permanent redirection. This tells Google that you have permanently moved the page or resource. Google will then index the new page.

302 Redirection: It is used for temporary redirection. This is done when you have set up the redirection for a particular time period. Google will then not remove the previous URL from indexing.

29. What is the role of schema?

A schema is a form of microdata that provides context to a page. It helps in telling Google exactly what is the context of the page.

For example, we can use schema to define whether it is a product page, event page, person page, organization page, recipe, video, review, etc.

It also helps in getting your content shown in featured snippets on the SERP.

SEO Manager Interview Questions and Answers

So far, we have gone through the top interview questions on SEO for freshers and experienced professionals having 0 to 5 years of experience.

But if you are an SEO Manager or applying for a managerial role, then some tough questions are asked. Below is a list of common SEO manager interview questions with answers.

Also, ensure to go cover the topics covered above as well.

1. What is Google AMP? Start with its full form.

AMP stands for Accelerated Mobile Pages.

It is an open-source web framework built by Google. The aim of Google AMP is to optimize the websites for performance, smooth user experience, and load fast even when there are ads on the sites.

When websites implement Google AMP, the pages become lightweight and offer high performance across all screen sizes and browsers.

2. Tell me about the biggest mistakes that you have done in SEO?

Please note that this is among the most common SEO specialist interview questions. You must be prepared for it.

For the answer, you can go down your career lane and create a list of SEO mistakes you have done. These can be the times when you published duplicate content, created spammy links unintentionally that declined website rankings, did keyword stuffing in the initial stage of your career, etc.

Mention those mistakes that hampered the website rankings and the monthly traffic.

3. What are contextual links in SEO?

Contextual links are those backlinks that have been built from a piece of content that has some context. The content should be relevant to the context of the link.

In SEO, contextual links have more value than links built from website sidebars, footers, or irrelevant content.

Example of contextual link building

For instance, I have written and published an article on ‘how to learn SEO’ and tried to build a backlink to it from an article written on ‘how to become a digital marketer’. This article will be a good fit for me to build a contextual link, especially when there is mention of starting a career in SEO.

4. What is the Rankbrain algorithm in SEO? Why is it important?

Google RankBrain is an algorithm based on machine learning that has now become a crucial part of Google’s core search engine algorithm. What RankBrain does is understand the context or intent of the search query in an intelligent manner and show the most relevant results.

The RankBrain algorithm considers several factors about a search query before showing up the results. These factors include the search intent, user location, words searched, personalization, previous searches by the users, etc. All these are done so that Google can show the best results to users.

Example of Google RankBrain in action

For example, if I search for ‘backlink checker’, my intent is to find a tool that can help me check the backlinks. So, Google will show me a backlink checker tool.

Whereas, if I search for ‘top backlink checkers’, Google will show me the list of tools or a blog post with relevant content, instead of an online tool.

This is because the Google RankBrain algorithm understands the intent and context of the user.

5. How to develop a solid SEO strategy?

When you are applying for a senior role, this is one of the most asked SEO manager interview questions. You must have experience and knowledge both of how to create a great SEO strategy for different verticals.

Before going for the interview, know about the industry/niche of the company, and understand what can be the best SEO strategy for that niche.

If the business industry is as same as your current job, then things become a bit easier for you.

Regardless of the niche, these are some common steps for creating an effective SEO strategy:

Research the right keywords according to business products, services, etc.
Perform competitor research to understand what they are doing to rank on top
Understand how you can do better than competitors
Find on-page SEO gaps and work on it
Optimize website content for search intent
Creating high-quality backlinks from niche sites
Optimize existing content and work on fresh content

6. What is disavow in SEO?

When there are spammy backlinks, it can hamper the ranking of the website on Google. We can use the disavow tool to tell Google that we don’t want certain backlinks to be counted.

The disavow is usually performed after link auditing or when the ranking of the faces loses in rankings.

7. What is the difference between Google Analytics and Google Analytics 4?

There are a number of important differences between Universal Analytics and Google Analytics 4. Following are the primary differences:

a) Distinct measurement model

Universal Analytics (current GA) measures data on the basis of sessions and pageviews. Whereas, GA4 measures data based on events and parameters. Everything in GA4 is an event.

b) No Categories in GA4

In the current and previous versions of GA, the events have a category, action, label, and hit type. Whereas, GA4 doesn’t have any categories, actions, and labels.

c) Free connection to BigQuery

This is a major difference. Google Analytics 4 brings free connection to BigQuery. It is a premium feature that was available only to the users of Google Analytics 360.

Below is the quick tabular comparison of Universal Analytics vs Google Analytics 4:

Google Analytics

Google Analytics 4

Measurement Type

Based on sessions

Based on events

Hits Limit

10 million

none

Use of Machine Learning

Basic level

Advanced level

Sampling

5 lakh+

10 lakh+

Privacy threshold

Yes

Connection to BigQuery

Yes

Engagement Metric

Bounce rate

Engaged sessions/user

8. Does Google Analytics have a premium plan?

Yes. The premium version of GA is called Google Analytics 360. It provides numerous additional features and benefits. GA 360 is crucial for large websites driving millions of traffic, and businesses that want to make the most out of data and analytics.

9. What are the features and benefits of Google Analytics 360?

There are plenty of features that Google Analytics 360 has compared to Universal Analytics.

Here is a quick list of Google Analytics 360 features:

Data volume capacity of up to 20 billion hits
Salesforce integration
Add 400 views per web property
Dedicated GA account manager
Support in GA 360 implementation
Training by analytics experts from Google
Data integration services
Integration with Google Drive
Integration with BigQuery
Custom funnel reporting
Data-driven attribution model
Digital measurement strategy

10. What is the cost of Google Analytics 360?

The Google Analytics 360 price starts from $150K per year. The billing is done on a monthly basis, which means you need to pay $12,500 per month.

The cost may be more on the basis of features required and the website size.

11. Tell me about your greatest SEO success story?

You must be prepared for this as it is among the top interview questions on SEO for a managerial role.

Here, you need to answer honestly and share your experience when you worked on a project and brought the website to Google’s first page for various high-volume keywords, or generated millions of monthly traffic.

The SEO success story varies for every individual. But since you are applying for the role of an SEO Manager, you have years of experience in this field. It means you definitely must have some good projects on which you worked.

12. What can you do in case Google bans your website because of black hat SEO?

If Google bans your website, the first thing to do is find the cause behind it. Black hat SEO is broad, like white hat SEO. You need to find and evaluate which black hat SEO technique has caused the penalty.

Here are some of the things to look for:

Duplicate content
Links from poor websites
Spammy backlinks
Hidden links on the website
Keyword stuffing
Virus on website
Bad redirects
Cloaking

Once you have found the issue, it is time to fix it. For example, if you have found spammy backlinks, then you need to get rid of these links manually and submit the disavow report to Google.

In case you find duplicate content on the website, then first replace or delete it. Also, if your website is infected with viruses, make it a priority to fix it.

Wait for a few days after fixing the issues. Even after a couple of weeks, if the website rankings are not recovered, then send a reconsideration request to Google in a polite manner.

Make sure to mention the reasons behind the issues and that you have fixed everything before sending a reconsideration request. Real users from the Google team will look into it and recover the indexing of the site. It can take 10 to 30 days.

13. What SEO verticals have you worked on in your career?

When you are asked SEO interview questions about verticals, you should mention your areas of expertise in search engine optimization, and the top industries of your expertise.

SEO and digital marketing need expertise in specific industries or niches. Because the strategies will be different for every niche. For example, if you have the majority of SEO experience in EdTech sector, mention it. Also talk about the top projects in this niche for which you have driven results.

14. How do you measure SEO success?

The success factors of an SEO project may vary on the type of business and its objectives. In general, these are the core metrics or key performance indicators (KPIs) to consider:

a) Keyword rankings

The primary keywords related to the products or services should be performing well. If you have brought most of the primary keywords on the first page of SERP, it is a success.

b) Monthly website traffic

There should be a significant rise in website traffic over time. It is a crucial metric as the motive behind first-page rankings is eventually to bring the relevant users to the website.

c) Click-through rate (CTR)

CTR is another important metric to measure the success of an SEO project. It is because if your keywords are ranking but significant traffic is not coming, then it means your CTR is poor. To improve this, the meta title and meta description need to be optimized.

d) Bounce Rate

The bounce rate shows the percentage of visitors leaving the site without interacting or taking any action. If you have significantly reduced the bounce rate, it is a success factor.

e) Conversion Rate

The rate of visitors coming to your site and actually converting is the conversion rate. You can measure conversion on the basis of your goal, like users signing up for a newsletter, buying a product, submitting the inquiry form, etc.

15. Why did Google rollout the Hummingbird update?

Google rolled out the Hummingbird update in 2013 as the biggest update to its algorithm since the inception of its search engine.

The motive behind Google Hummingbird was to provide searchers with precise and more accurate results for their queries. The search engine giant focused on matching the search intent to the most relevant results.

Top SERP features like knowledge graph and semantic search were introduced as part of this algorithm.

16. What was the motive of the Penguin update?

The motive of the Google Penguin algorithm was to reward great websites for their quality and offered value, while penalizing the sites that were manipulating the rankings.

Specifically, the Penguin update was harsh on the websites that were using link schemes and keyword stuffing. This update is still part of the core algorithm of Google.

17. What is your previous experience in managing an SEO or marketing team?

In this type of SEO manager interview questions, you need to mention your real experience. If you were in a managerial role already, talk about the team’s strength, the top projects you managed, and your strategy to manage the team over the main SEO tasks.

18. What do you think are the duties and responsibilities of an SEO manager?

Here is a quick list of the SEO manager’s responsibilities:

Create solid SEO strategies and execute them
Manage a team of SEO Freshers, Executives, and Analysts
Provide timely keywords to the content writing teams
Conduct technical SEO audits and suggest fixes to the development team
Optimize website content
Work on off-page SEO techniques
Check and analyze website data like traffic, rankings, etc.
Coordinate with social media and PPC teams for better campaign results
Staying up-to-date with the latest SEO and digital marketing trends

19. Which are SEO factors that are out of your control?

Below is a list of SEO ranking factors that you can’t control:

Crawling and indexing time of new pages
Domain authority of the website
Updates in Google algorithm

20. How do you keep yourself updated with the latest trends in SEO?

The answers to such interview questions on SEO depend on your personal preference. If you follow any specific blog, SEO influencer, or YouTube channel, mention their names.

For example, I follow Search Engine Journal, EWS Mindcrft YouTube channel, and Neil Patel to keep myself up-to-date with the latest SEO trends and algorithm updates.

Download SEO Interview Questions PDF Free!

We have also created a free PDF on SEO interview questions which you can download and prepare for the job in a convenient manner.

This PDF has 100+ top questions along with expert recommendations and advice for jumpstarting a career in search engine optimization.

SEO Career FAQs

1. Who is an SEO Analyst?

An SEO Analyst is a part of the SEO team who works on analyzing the search engine optimization efforts, data analysis, and works closely with SEO Executives and other teams to improve the numbers.

The primary responsibilities of an SEO Analyst include:
a. Analysis of website structure, internal linking structure, etc.
b. Working on SEO strategies based on data.
c. Doing competitor research, collecting data, and checking the ranking & traffic on a given SEO project, including website, blog posts, product pages, etc.
d. Keeping track of different sources of website traffic, like social media traffic, referral traffic, organic traffic, etc.
e. Offering recommendations on reducing bounce rate and increasing session duration.

2. Who is SEO Specialist?

An SEO Specialist is an experienced person in the team who works on creating new strategies or revamping the existing SEO strategies for better results.

The role of an SEO Specialist or Expert includes:
a. Crafting strategy for search engine optimization for driving traffic and improving keyword rankings
b. Coordinating with PPC team for well-execution of ad campaigns
c. Managing SEO budget, providing an estimated monthly budget for projects, and working accordingly
d. Collaborating with SEO Executives, content writers, and web developers for executing the project
e. Have skills in search engine marketing (SEM)
f. Creating backlink building strategies according to projects

3. Who is SEO Manager?

As the name suggests, SEO Manager is in charge of the projects and SEO team. It is a managerial role that demands not only high experience in the field, but also the ability to manage a team and multiple projects simultaneously.

4. How to learn SEO online?

You can learn SEO skills with reliable resources like the online SEO course by EWS Mindcrft.

5. What are some SEO interview questions for 4 years experience?

Below is a quick list of questions for candidates with 3-5 years of experience:
a. What are some things to know while building a backlink?
b. What is the difference between visits and views in Google Analytics?
c. What is cloaking?
d. Why use Google Search Console?
e. What is a schema or structured data in SEO?
f. What are doorway pages?
g. What are some good SEO plugins for WordPress?
h. How to improve domain authority?
i. What is the difference between a subdomain and a subdirectory?
j. What is the Google Pigeon update?
k. What is Google bombing?
l. What is link farming?
m. How to increase the page rank of a website?

6. What is the average SEO salary in India?

According to PayScale, the average salary of an SEO professional in India is around ₹285,875. The salary varies on the basis of skills, experience, as well as location of the company.

7. Which companies are hiring SEO in India?

These are some of the top companies in India hiring for SEO roles:
– Amazon
– Bank Bazaar
– Sulekha
– NVIDIA
– Verizon
– Vedantu
– BYJU’S
– KFC
– Mindtree
– Thrillophillia
– Mphasis
– Zoho
– NP Digital
– Wipro

8. Which is the best YouTube channel for SEO?

If you want to learn SEO for free, then EWS Mindcrft is the best YouTube channel for you. You can find the detailed full course in Hindi. Here is the playlist. On the channel, you will also find videos on SEO interview questions and answers.